Here is some of the information I recently shared in my August newsletter. Each newsletter has a specific focus. This month is focused on business and ethics information. If you would be interested in receiving my newsletters, please head over to my contact page and sign up.
Tidbits, Updates and Resources:
1. In the article “What are clients typing into Google? 3 Powerful and Simple Keyword Research Tools” at The Practice Academy, Jeff discusses “In order to attract the most visitors to your website and rank high in online search, you need to find out what potential clients are typing into Google searches”
2. In "Massage marketing Tip: Set Up Joint Ventures," Carol Wiley describes 2 types of joint ventures: joint marketing venture and endorsed offer joint venture. “One of the best ways to attract clients is to have someone else recommend you. That’s what joint ventures are all about.”
3. Carol Wiley, Massage Business Tips, has a great article: "Massage Marketing Tip—In-Person Networking."
4. Networking for People Who Hate Networking: A Field Guide for Introverts, the Overwhelmed, and the Underconnected by Devora Zack is a wonderful resource. The book can be purchased on Amazon in Kindle, paperback or audible format.
5. Do you use Twitter and Instagram for social media marketing? Using hashtags that are relevant can significantly increase your pool of followers. Kim Garst, with Boom Social, wrote a helpful article, How to Find Great Hashtags to Market Your Business.
6. Have you considered bartering massage with other service providers? The IRS defines barter as: "the trading of one product or service for another. Usually there is no exchange of cash. Barter may take place on an informal one-on-one basis between individuals and businesses, or it can take place on a third party basis through a modern barter exchange company". On the IRS website, you can find the legal requirements for reporting barter on your taxes and which forms should be filed.
7. Nina McIntosh’s book, The Educated Heart: Professional Boundaries for Massage Therapist and Bodyworkers, has been revised by Laura Allen. It now includes a chapter on professional boundaries and the Internet. The book has been released in Kindle and pre-odors are available for the Paperback format at Amazon.
8. Do you have questions about what is tax deductible and what isn’t? Margo Bowman and Kelly Bowers have put together a small book that helps answer those questions: Can I Deduct That?: 100 Things you Can (Or Maybe Can’t) Take as Business Deductions. It is available in Kindle format.
9. Looking for ways to promote your business but have run out of ideas? 50 Ideas for Massage and Spa Promotion by Gael Wood can give you some new ways of thinking and planning. It is available for Kindle from Amazon.
10. My friend, Korey Howell, who is a very successful photographer and business owner, offers “5 ways to establish a professional online identity”. Not only is the article helpful, but if you need a professional headshot, Korey and her crew are some of the best. And, they can come to you. Check out Korey Howell Photography.
11. "A cognitive bias is defined as a pattern of thinking that deviates from norm or rationality in judgment. Inferences about other people and situations are often woven in an illogical fashion, and individuals can create their won 'subjective reality' from their respective perceptions.” Intellectual Takeout posted an article,10 Cognitive Biases that Affect Your Everyday Decisions: We make up to 35000 decisions a day. Try to avoid these ways of thinking,” that includes these biases:
12. According to the World Economic Forum, these are the 10 skills you’ll need in the workplace by 2020 (most are needed now):
13. "Every day, we are bombarded by attention grabbing headlines that promise miracle cures to all of our ailments -- often backed up by a 'scientific study.' But what are these studies, and how do we know if they are reliable? David H. Schwartz, his TEDtalk video, dissects two types of studies that scientists use, illuminating why you should always approach the claims with a critical eye. Not all scientific studies are created equal.
Ethics Situation for your consideration
Alice has been your accountant for 7 years. Two years ago, she needed help with a stiff shoulder. Alice was so pleased with the other benefits of massage therapy that she now receives weekly massages from you. Her standing appointing is Thursday at 4 PM. On Monday, you receive a letter from the IRS stating that a mistake was made on your last year’s tax return and you have overpaid by $800.
How do you handle this situation?
What if the mistake was that you underpaid by $800?
How do you handle this situation?
Some suggestions for table linen care to help them last longer and be more inviting to your clients: